Master’s degreeGestione Strategica e Marketing Digitale LM-77
| Luogo di studio | Italia, Bari |
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| Tipo | Master's Degree, full-time |
| Durata nominale | 2 anni (120 ECTS) |
| Lingua di studio | italiano |
| Riconoscimenti | Master’s degree |
| Codice del corso | 8989/PDS0-2022/2022 |
| Tassa scolastica | For information please refer to the Regolamento tasse e contributi |
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| Qualifiche di accesso | Diploma di laurea triennale (o superiore) Open access course. I documenti di studio sono accettati nelle seguenti lingue: inglese / italiano. Se la tua scuola non rilascia i documenti nelle lingue accettate dovrai allegare una traduzione ufficiale insieme alle copie certificate dell’originale. È necessario portare con sé i documenti delle qualifiche di ingresso al momento dell’arrivo all’università. |
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| Requisiti linguistici | italiano Non-eu students residing abroad who would like to enroll in a study course completely taught in Italian, have to prove their knowledge of the language through an Italian language test. The following categories are excluded from this obligation: |
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| Altri requisiti | For the English language, incoming students are expected to have a level of proficiency not lower than B1 according to the Common European Framework of Reference for Languages (CEFR) The degree program is open access. To be admitted to the master’s degree program, applicants must hold a bachelor’s degree in business, economics, statistics or management engineering (first-cycle degree classes according to Italian Ministerial Decree 270/2004: L-18 Business and Management, L-33 Economics, L-41 Statistics, L-8 Information Engineering, L-9 Management Engineering, or equivalent classes according to Ministerial Decree 509/1999), or: (a) a bachelor’s degree or other qualification obtained abroad and deemed suitable; (b) curricular requirements; © an adequate initial preparation. Students who hold a bachelor’s degree in the following classes according to Italian Ministerial Decree 270/2004 – L-18 Business and Management, L-33 Economics, L-41 Statistics, L-8 Information Engineering, L-9 Management Engineering, or in equivalent classes according to Ministerial Decree 509/1999, are entitled to access the Master’s Degree Program without having to demonstrate any specific curricular requirements. Students who do not hold a bachelor’s degree in the classes mentioned in point 1 are required to comply with the provisions of point 2 and, at the time of enrollment, must possess the following curricular requirements: a) 8 ECTS credits in the Business Area: ECON-06/A (former sector SECS-P/07) – Business Administration, or ECON-07/A (former sector SECS-P/08) – Economics and Business Management. Failure to obtain the required credits in the above-mentioned fields before enrollment will prevent registration. If a student does not meet the required criteria, they can acquire the missing credits for the various scientific-disciplinary sectors by taking courses offered in bachelor’s degree programs. However, these credits cannot be recognized again during the master’s degree program. |
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| Maggiori informazioni |
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Panoramica
The Master’s Degree in Strategic Management and Digital Marketing aims to provide advanced training in business governance and management, with particular reference to economic-managerial dynamics and marketing in the context of the digital economy. Specifically, the program intends to equip students with the theoretical and practical skills needed to work in companies and organizations operating both nationally and internationally. The educational objective of the degree program is to provide a solid and in-depth preparation in business administration and economics, as well as to acquire adequate mastery of the methodological tools and legal frameworks that support the understanding and interpretation of business phenomena within complex competitive environments. Special attention is given to the tools useful for understanding the specificities and challenges faced by companies and institutions that are undergoing, or planning, processes of business model transformation to adapt to the challenges of the technological revolution
Struttura del programma
https://www.uniba.it/it/corsi/gestione-strategica-marketing-digitale/piani-di-studio/piani-di-studio-1
Sbocchi professionali
Graduates who choose the Strategic Management curriculum can fill numerous roles, either as employees or consultants, such as business analyst, market analyst, manager of business management and organization – with particular reference to planning, organizing, managing, and controlling activities – and consultant in business strategy, with a specific focus on improving performance, positioning, and market competitiveness. Graduates who opt for the “Digital Marketing” track can assume roles such as digital marketing manager, digital marketing specialist, market data analyst, digital communication manager, digital media planner, digital strategist, social media manager, web marketing manager, product manager, brand manager, category manager, communication manager, sales and marketing manager, key account manager, and e-commerce manager. The graduate performs both strategic and operational activities within the corporate marketing function
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