Bachelor's DegreeMarketing e Comunicazione d'Azienda L-18
| Study location | Italy, Bari |
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| Type | Bachelor's Degree, full-time |
| Nominal duration | 3 years (180 ECTS) |
| Study language | Italian |
| Awards | Bachelor's Degree |
| Course code | 7052/PDS0-2020/2020 |
| Tuition fee | For information please refer to the Regolamento tasse e contributi |
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| Entry qualification | High school diploma issued after at least 12 years of documented studies. If the country where the qualification has been obtained requires a test for the academic suitability, you must also present the successful examination (E.g. YKS in Turkey, Selectividad in Spain, Prova de Aferiçao o Prova Geral de Acesso ao Ensino Superior in Portugal, etc.). If the qualification was obtained at the end of a school period of less than 12 years, we invite you to consult Ministerial Provisions for the access of international students with the relevant Attachment 1. Open access course. The entry qualification documents are accepted in the following languages: English / Italian. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. |
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| Language requirements | Italian Non-eu students residing abroad who would like to enroll in a study course completely taught in Italian, have to prove their knowledge of the language through an Italian language test. The following categories are excluded from this obligation: |
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| Other requirements | The classes are in Italian language but it is possible to take exams in English upon agreement on study -program with each professor This Bachelor degree programme in “Marketing and Corporate Communication” is based on free access for potential students coming from any kind of secondary schools |
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| More information |
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Overview
The main educational objectives of the degree course are:
• Provide the theoretical and practical knowledge to successfully manage challenges and opportunities that arise in the management of business outlet markets.
• Develop and strengthen resources and skills in managing relationships with consumers.
• Train junior professional figures necessary for the analysis of markets, competition and for
definition of a company offer that meets consumer needs.
2. The training course will provide the student with a wealth of basic business knowledge and specifically of marketing, which will allow us to understand changes in the markets and the corporate world.
The student in Marketing and Corporate Communication upon completion of his/her studies
will be able to:
• understand the phenomena underlying business management;
• carry out market analysis and structure consumer surveys aimed at understanding the social and economic phenomena underlying purchasing choices;
• develop operational strategies and techniques aimed at satisfying the needs of both consumers and of businesses.
Program structure
https://www.uniba.it/it/corsi/marketing-comunicazione-azienda-l18/studiare/piano-di-studi
Career opportunities
Employment and professional opportunities
Graduates in Marketing and Corporate Communication will be able to hold positions of responsibility in marketing, sales, purchasing and logistics functions of various industries.
In particular, the company manager will be able to:
• operate in the marketing and sales, planning and control, organization and communication areas of the company;
. participate in strategic planning and control activities;
• study the market (segmentation, product and company positioning);
• plan and implement the company’s commercial and product promotion strategies;
• analyze data relating to company performance in order to improve and make the corporate strategy more effective .
He/she will also be able to carry out consultancy activities in businesses and in the professional field in communication agencies.
In this case the manager will be able to:
• participate in the management and planning activities of the company;
• develop marketing and communication plans aimed at achieving company objectives;
• analyze the competition;
• create offline and online communication campaigns